A website is considered to be over-optimized when the SEO appear too perfect in the eyes of Google, and therefore perceived as suspect. Concretely, this translates into a volume of backlinks too large ( off page optimization ) and an on – site optimization internal ( density of keywords in the tags , headers , titles, URL … to name pictures) .
Google will then compare the optimization of the suspect site with the average site optimization in the same sector , placed on the same seo software and the same key words. If his suspicions prove to be unfounded, then Google will penalize the site.
Over limit optimized sites, will be penalized by Google and placed in what is called the Sandbox , resulting in a total or partial loss of search engine results for a period of up to 6 months. General Sandbox : the site is still indexed by Google but it does not appear in any of the associated search results .
Targeted Sandbox : the site is decommissioned of the most competitive queries, often sought by users . To find out if your site has been penalized , simply type the domain name in the search bar of Google and verify that at least one of his pages appears in the results .
This penalty is not eternal but it can be very compromising for a site, particularly in the field of e -commerce where no visit is synonymous with abrupt discontinuation of sales. Rework on the SEO of the site during the penalty period , however, allow to shorten the length .
Here are some tips to get you out faster, but also can avoid making the indexes if they are applied to time by best seo software :
Diversify keywords and targeted queries.
Be interested in queries a little less competitive , it can also be paid .
Avoid domain names composed exclusively of popular keywords .
If the cause of the penalty is too high a volume of backlinks ( cross-links ) , work on getting links without return.
Collect links low PageRank to temper overqualified links.
Rework your content using a wider lexical field and decreasing the density of keywords. When writing , keep in mind the need to attract your visitors rather than GoogleBot . Relevant content is the cornerstone of a well optimized site. Go hunting with duplicate content and renew it if it proves to be the case . New rules to an unchanging goal. This new announcement does not revolutionize Google’s policy : to provide the best possible response to user queries . In conclusion , Google will value more and more relevant content to users. SEO is a means and not an end : well referenced without relevant content sites are only passing places where users are just passing through and do not come back.
Search engines reward by a higher ranking pages that have an optimized combination of certain factors indexing somehow “signals”. SEO is to make sure that your content displayed on the screen and robots the right signals. This table summarizes the main optimization factors on which to focus for hope climb in the ranking index displayed as a result of user queries by search engines. This guide table of elements for the success of SEO is designed to bring together the key factors that will help your website to gain visitors from organic search.
Optimization factors work together
All array elements are important, but those marked 3 weigh more than +1 or +2. No one factor alone is guaranteed a high ranking or success, but have several favored increases your chances . Factors “violation” negative red marked decrease your chances. We reccomend to use the best software on the market.
A title tag quality will not hide a slight content and uninteresting. Dozens of links will do nothing irrelevant. The presence of several positive elements increases your chances , which are reduced by negative elements.
A general guide, but not necessarily complete
This table is certainly a realistic synthesis in an interesting presentation. It will probably place on your bulletin board. In no might wonder why certain factors that they know are not present . What about ALT tags? And expressions highlighted by <strong> ? Should also talk about the relative weight of Header tags them … And these are just three examples … We could cite more than 200 “signals” that can send your page to robots who spend reading .
The authors of the original article in English, designed the table to cover the essentials. In fact 90% of levers of a good optimization . Understand that the pages should have descriptive meta titles that give clues to the structure of the page with titles or Headers can help … For example .
By applying these simple ideas are surely play on 90% of important factors to optimize the HTML code of the page … And that makes this original painting and a general synthetic useful guide.
Reasons to use a best seo software solution 